Advertising Strategy

study guides for every class

that actually explain what's on your next test

Progressive enhancement

from class:

Advertising Strategy

Definition

Progressive enhancement is a web development strategy that focuses on delivering a basic level of user experience to all users, while gradually adding advanced features for those with better capabilities. This approach ensures that content is accessible and functional across various devices and browsers, prioritizing usability first and enhancing the experience for those who can support it. By starting with a solid foundation and layering on additional features, this method promotes inclusivity and adaptability in design.

congrats on reading the definition of progressive enhancement. now let's actually learn it.

ok, let's learn stuff

5 Must Know Facts For Your Next Test

  1. Progressive enhancement prioritizes core content and functionality, making it accessible to all users regardless of their device or browser capabilities.
  2. This approach reduces the risk of alienating users with older devices or slower connections by ensuring they still receive a functional version of the site.
  3. With progressive enhancement, developers first create a basic version of the site that works across all platforms before adding enhancements like interactive elements or multimedia.
  4. It encourages developers to focus on performance optimization, as the basic version must load quickly and efficiently for all users.
  5. By using progressive enhancement, brands can improve their overall accessibility, which can lead to increased engagement and a wider audience reach.

Review Questions

  • How does progressive enhancement differ from graceful degradation in web design?
    • Progressive enhancement and graceful degradation are two contrasting strategies in web design. While progressive enhancement starts with a basic experience for all users and adds advanced features for those with better capabilities, graceful degradation begins with a fully-featured experience intended for modern browsers and then reduces functionality for older ones. This fundamental difference affects how developers approach accessibility and user experience across various devices.
  • Discuss the implications of using progressive enhancement for user experience on different devices and browsers.
    • Using progressive enhancement has significant implications for user experience across various devices and browsers. By starting with a functional baseline, all users receive essential content and services regardless of their technology. As more advanced features are layered in, users with modern capabilities enjoy enhanced interactions. This ensures that even those on older devices are not left behind, promoting inclusivity and engagement while maintaining high standards of usability.
  • Evaluate how adopting progressive enhancement can influence brand perception and user engagement over time.
    • Adopting progressive enhancement can positively influence brand perception by demonstrating a commitment to accessibility and user-centric design. Brands that prioritize the needs of all users cultivate trust and loyalty among diverse audiences. As user engagement improves due to enhanced experiences tailored to individual capabilities, brands can increase their reach and impact. This long-term strategy fosters an inclusive environment that resonates well with customers, ultimately leading to greater satisfaction and retention.
© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
Glossary
Guides