Advertising Strategy
Retargeting is a digital marketing strategy that aims to re-engage users who have previously interacted with a brand but did not convert, by displaying targeted ads to them as they browse other websites or platforms. This technique leverages cookies and tracking pixels to follow users and serve personalized advertisements, enhancing brand recall and increasing the likelihood of conversion. By targeting these users again, retargeting capitalizes on their prior interest, making it a powerful tool in display advertising, social media strategies, and mobile ad formats.
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