Manual bidding is an advertising strategy where advertisers set their own bid amounts for pay-per-click (PPC) campaigns, rather than relying on automated bidding systems. This approach allows advertisers to have more control over their budget and bidding strategies, enabling them to adjust bids based on specific keywords, ad placements, and performance metrics. Manual bidding is often used to optimize ad spend and maximize return on investment (ROI) in digital marketing efforts.
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