Advertising Strategy
The California Consumer Privacy Act (CCPA) is a comprehensive data privacy law enacted in California that gives consumers more control over their personal information held by businesses. It establishes rights for consumers, such as the right to know what personal data is being collected, the right to delete that data, and the right to opt-out of the sale of their personal information. This legislation impacts programmatic advertising and real-time bidding by requiring advertisers to respect consumer privacy preferences and provide transparency in data usage.
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