Advertising Management
The STP model stands for Segmentation, Targeting, and Positioning, which is a framework used to identify and engage specific consumer groups effectively. This model helps marketers understand distinct segments of the market, select which groups to target with their advertising efforts, and develop positioning strategies that resonate with those audiences. By applying the STP model, marketers can create tailored messaging and campaigns that are more likely to connect with consumers, enhancing the overall effectiveness of marketing strategies.
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