Advertising Management
Stereotyping is the process of oversimplifying and generalizing characteristics, attributes, and behaviors of a group of people based on preconceived notions or limited information. This often leads to the creation of fixed and often negative perceptions about individuals within that group. In advertising, stereotyping can manifest through representations that reinforce societal norms and biases, making it a controversial practice due to its potential to misrepresent and harm targeted audiences.
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