Advertising Management
Balance in visual design refers to the distribution of visual elements in a way that creates a sense of stability and harmony within a composition. This concept is essential for guiding the viewer's eye and ensuring that no single part of the design overwhelms the others, allowing for a cohesive overall message. Achieving balance can involve using symmetry or asymmetry, as well as varying elements like color, size, and texture to create an aesthetically pleasing arrangement.
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