Advanced Communication Research Methods
The normality assumption is a statistical concept that posits that the data being analyzed follows a normal distribution, meaning it has a symmetric, bell-shaped curve when plotted. This assumption is crucial in many statistical methods, including structural equation modeling, as it impacts the validity of the results and the inferences drawn from them. Violations of this assumption can lead to incorrect conclusions, making it essential for researchers to assess the distribution of their data before proceeding with analysis.
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