Advanced Communication Research Methods
Nonresponse bias occurs when individuals selected for a survey do not respond, and the characteristics of those who don't respond differ from those who do. This can lead to skewed results that misrepresent the population being studied, affecting the reliability and validity of the survey's findings. When certain groups are underrepresented due to nonresponse, it compromises the ability to make accurate conclusions or generalizations about the entire population.
congrats on reading the definition of nonresponse bias. now let's actually learn it.