Advanced Communication Research Methods
The mean, often referred to as the average, is a measure of central tendency that is calculated by summing all values in a dataset and then dividing that sum by the total number of values. This concept is crucial in descriptive statistics as it provides a simple summary of the dataset, allowing researchers to understand its overall behavior. The mean is sensitive to extreme values, which can skew the result, making it important to consider alongside other measures of central tendency.
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