Advanced Communication Research Methods
The constant comparative method is a qualitative research technique used to analyze data by continuously comparing new data with existing data throughout the research process. This method allows researchers to develop and refine theories as they collect and code data, ensuring that the analysis remains dynamic and responsive to emerging patterns and themes. By iteratively comparing incidents, this approach contributes significantly to grounded theory development and facilitates a deeper understanding of the data being examined.
congrats on reading the definition of Constant Comparative Method. now let's actually learn it.