---
title: "Information Society | Intro to Cultural Anthropology"
description: "Information Society is a culture shaped by digital information, where technology changes work, relationships, and identity in Intro to Cultural Anthropology."
canonical: "https://fiveable.me/introduction-cultural-anthropology/key-terms/information-society"
type: "key-term"
subject: "Intro to Cultural Anthropology"
unit: "Unit 12"
---

# Information Society | Intro to Cultural Anthropology

## Definition

An information society is one where creating, sharing, and using information drives the economy and daily life. In Intro to Cultural Anthropology, it describes how digital technology reshapes culture, community, and identity.

## What It Is

In Intro to Cultural Anthropology, an information society is a society where information is one of the main things people produce, trade, and use to organize everyday life. Instead of wealth coming mostly from farms, factories, or raw materials, a lot of social power comes from data, communication networks, software, media, and the skills needed to use them.

Anthropologists look at an information society as more than just a tech-heavy economy. They ask how digital tools change social relationships, values, work, and the way people see themselves. A phone, social platform, or messaging app is not just a device. It can shape who gets heard, how communities form, and what counts as normal behavior.

This term fits the course because culture is not fixed. When people live inside constant streams of posts, notifications, streaming media, and online search, everyday life starts to move differently. Real-time global communication makes it possible to keep up with friends, families, news, and politics across long distances, but it also changes privacy, attention, and the speed at which ideas spread.

The information society is also tied to inequality. People need access to devices, internet, and digital skills to fully participate. That means some groups benefit from fast communication and flexible work, while others are left out because of cost, location, age, or education. In cultural anthropology, that gap matters because access to information is not evenly shared.

You can also connect the term to the rise of social media and online communities. These spaces have their own norms, rituals, slang, and status systems, so anthropologists may study them like any other cultural setting. A group chat, fandom server, or activist hashtag can function as a real social space with rules and shared meaning.

## Why It Matters

Information society matters because it gives you a way to explain how technology changes culture, not just how it changes tools. In cultural anthropology, that distinction is huge. A new technology can alter family communication, political organizing, friendship patterns, workplace expectations, and even what people think counts as knowledge.

It also helps you read modern cases more carefully. If a class reading discusses online activism, remote work, digital classrooms, or social media identity, the information society idea gives you the bigger frame. You are not just describing a gadget. You are showing how a communication system reshapes social life.

The term also connects to inequality and power. Some people have fast internet, strong digital literacy, and constant access to online networks. Others face the digital divide, which means they may be excluded from school resources, jobs, healthcare portals, or public discussion. That makes information society a useful lens for seeing who benefits and who gets pushed out.

For anthropology, it also raises a classic question: when does a technology stop being just a tool and start becoming part of culture itself? That is the kind of move this term helps you make in essays and discussions.

## Connections

### Digital Divide

Information society and digital divide go together because not everyone can access the technology that modern life depends on. A culture can be information-rich overall while still leaving some people behind because of cost, geography, age, or skill. In anthropology, that gap is often part of the story, not a side note.

### Knowledge Economy

A knowledge economy is the economic side of an information society. Jobs and wealth depend more on education, expertise, coding, design, analysis, or communication than on physical labor alone. Anthropologists use this connection to talk about changing work patterns, class differences, and the value placed on digital skills.

### Cyberculture

Cyberculture focuses on the beliefs, habits, and social meanings that develop in online spaces. An information society creates the conditions for cyberculture to grow, but cyberculture is the lived culture inside those spaces. That includes memes, platform norms, online identity, and the unwritten rules people follow in digital communities.

### [virtual communities](/introduction-cultural-anthropology/key-terms/virtual-communities)

Virtual communities are groups that form and stay connected through digital communication rather than face-to-face contact alone. They are one of the clearest signs of an information society because they show how relationships can be built around screens, posts, chats, and shared online practices. Anthropologists may study them like other social groups.

## On the AP Exam

A quiz question or short answer might ask you to identify how a digital trend changes culture, and you would use information society to explain the shift. If a prompt describes people working remotely, organizing through apps, or relying on social media for news, this term helps you connect technology to social structure. In an essay, you might use it to show how online communication changes identity, community, and access to power. If you get a case study about unequal internet access, pair it with the digital divide to explain who is included and who is left out. The best responses move past "people use technology" and show how technology shapes everyday life, relationships, and culture.

## Key Takeaways

- An information society is a society where producing, sharing, and using information shapes the economy and daily life.
- In Intro to Cultural Anthropology, the term is about cultural change, not just technology use.
- Digital communication can create new communities, new norms, and new forms of identity.
- The term also highlights inequality, since access to devices, internet, and digital skills is not equal.
- Anthropologists use this concept to study how online life changes work, politics, relationships, and culture.

## FAQs

### What is Information Society in Intro to Cultural Anthropology?

It is a society where information and digital communication are central to work, social life, and culture. Anthropologists use it to describe how internet use, social media, and data-driven systems reshape everyday practices and relationships.

### Is an information society just a high-tech society?

Not exactly. High-tech is part of it, but the term is bigger than devices and apps. It focuses on how information becomes a major source of economic value and cultural power, and how that changes social behavior.

### What is an example of an information society?

A class discussion might point to how people get news from social media, work through cloud platforms, and keep in touch through messaging apps across long distances. That is an example of information shaping everyday social life, not just supporting it.

### How does information society connect to the digital divide?

They are closely related because the benefits of an information society depend on access. If some groups lack internet, devices, or digital literacy, they can be excluded from school, jobs, healthcare systems, and public conversation.

## Related Study Guides

- [12.4 Technology and Cultural Transformation](/introduction-cultural-anthropology/unit-12/technology-cultural-transformation/study-guide/bgOzwLaQqck94wJK)

## About This Document

Canonical Fiveable pages are available as Markdown at the same path plus `.md`.

- [llms.txt](https://fiveable.me/llms.txt): index of Fiveable's sections and URL patterns
- [llms-full.txt](https://fiveable.me/llms-full.txt): complete subject and unit listing
- [MCP server](https://fiveable.me/mcp): call Fiveable as tools instead of fetching pages (`https://fiveable.me/api/mcp`)
- [MCP server for AP teachers](https://fiveable.me/mcp/teachers): a teacher's classes, assignments and AP-rubric grading (`https://fiveable.me/api/mcp/teacher`)

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