13.2 Pharmaceutical industry cases: pricing, testing, and access

2 min readjuly 18, 2024

The pharmaceutical industry faces ethical challenges in drug pricing, clinical trials, and access to medicines. Companies must balance profit motives with moral obligations to ensure affordable treatments and fair research practices, especially in developing countries.

Intellectual property rights and equitable access create tension between innovation incentives and public health needs. Strategies like differential pricing, compulsory licensing, and programs aim to bridge this gap and improve global health equity.

Pharmaceutical Industry Ethics: Pricing, Testing, and Access

Ethics of drug pricing strategies

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  • Profit-driven pricing leads to high prices that limit access for low-income and uninsured patients (insulin, EpiPens), creating tension between financial incentives and moral obligations
  • Cost-effectiveness considerations involve balancing drug efficacy and affordability by evaluating quality-adjusted life years (QALYs) and incremental cost-effectiveness ratios (ICERs)
  • Differential pricing strategies involve tiered pricing based on country income levels (HIV/AIDS drugs), but can lead to potential parallel imports and price arbitrage
  • and generic competition involve exclusivity periods that delay access to affordable generics (Sovaldi for hepatitis C), requiring a balance between innovation incentives and public health needs

Clinical trials in developing countries

  • Vulnerability of trial participants stems from poverty, limited healthcare access, and lack of education (sub-Saharan Africa), creating potential for exploitation and coercion
  • challenges arise from language barriers and cultural differences (indigenous populations), requiring efforts to ensure comprehension of risks and benefits
  • Standard of care debates involve providing local versus global best available care (placebo-controlled trials) and determining ethical obligations post-trial
  • Benefit sharing and reciprocity involve ensuring trial results benefit local communities through capacity building and infrastructure development (vaccine trials)

Intellectual property vs drug affordability

  • Patent system and monopoly pricing incentivize research and development investments but limit competition and generic entry (Gleevec for leukemia)
  • Compulsory licensing provisions allow generic production for public health emergencies (Tamiflu during H1N1 pandemic), balancing trade agreements and national sovereignty
  • Voluntary licensing and patent pools facilitate technology transfer and generic manufacturing (Medicines Patent Pool), expanding access in low- and middle-income countries
  • Alternative innovation models include public-private partnerships and non-profit drug development (DNDi for neglected tropical diseases), de-linking research costs from drug prices

Pharmaceutical companies and equitable access

  • Corporate social responsibility involves balancing shareholder interests and societal welfare, recognizing ethical duties beyond legal compliance (Merck and river blindness)
  • Differential pricing and donation programs provide affordable access in resource-limited settings (Novartis Access program) but must ensure sustainability and avoid dependency
  • Collaboration with global health initiatives involves supporting multilateral efforts for disease eradication (polio) and engaging in public-private partnerships for neglected diseases (TB Alliance)
  • Addressing research gaps and unmet medical needs requires investing in research for diseases primarily affecting developing countries (malaria) and prioritizing global health equity in research agendas

Key Terms to Review (18)

Beneficence: Beneficence is the ethical principle that emphasizes the moral obligation to act for the benefit of others, promoting their well-being and preventing harm. This principle is central to many ethical discussions, particularly in healthcare and biotechnology, where the goal is to ensure that actions taken lead to positive outcomes for individuals and society as a whole.
Clinical trial transparency: Clinical trial transparency refers to the openness and accessibility of information related to clinical trials, including their design, conduct, results, and funding sources. This concept is essential in fostering trust in the research process and ensuring that data is available to healthcare providers, patients, and regulatory agencies, ultimately improving patient safety and informed decision-making.
Corporate Social Responsibility: Corporate social responsibility (CSR) refers to the ethical practice where businesses consider their impact on society, the environment, and the economy while making decisions. It emphasizes accountability and proactive efforts to enhance community well-being, promote sustainable practices, and maintain transparency with stakeholders.
Deontological ethics: Deontological ethics is a moral theory that emphasizes the importance of following rules or duties in determining ethical behavior, rather than focusing solely on the consequences of actions. This approach asserts that some actions are inherently right or wrong, regardless of their outcomes, and it is often associated with philosophers like Immanuel Kant, who advocated for duty-based morality.
Drug accessibility: Drug accessibility refers to the ease with which patients can obtain necessary medications, considering factors like cost, availability, and regulations. This concept is crucial as it directly impacts public health outcomes, ensuring that individuals have the means to access life-saving drugs without facing financial or logistical barriers. Various stakeholders, including pharmaceutical companies, healthcare providers, and governments, play significant roles in influencing drug accessibility through pricing strategies, distribution networks, and healthcare policies.
Ema: Ema, short for 'Ethical, Legal, and Social Implications', refers to the assessment of the ethical, legal, and societal issues arising from biotechnological advancements. This concept is crucial in addressing concerns about gene editing technologies and the pharmaceutical industry, ensuring that innovation does not outpace ethical considerations or public safety.
Ethical marketing: Ethical marketing refers to the practice of promoting products or services in a manner that is consistent with ethical principles, ensuring fairness, transparency, and respect for consumers. This concept is particularly crucial in industries like pharmaceuticals, where companies must balance profit motives with the responsibility to provide access to essential medications and treatments while conducting research and marketing practices ethically.
Fair pricing: Fair pricing refers to the ethical determination of price points that reflect the true value of a product while ensuring accessibility for consumers. This concept is particularly relevant in the pharmaceutical industry, where the balance between profit motives and public health needs is often a contentious issue. Fair pricing aims to prevent exorbitant costs that can limit access to essential medications and treatments, promoting equity in healthcare.
FDA: The FDA, or the Food and Drug Administration, is a federal agency of the United States Department of Health and Human Services responsible for protecting public health by regulating food safety, tobacco products, dietary supplements, prescription and over-the-counter medications, vaccines, and other biological products. The FDA plays a critical role in overseeing human genetic engineering and gene editing technologies by ensuring that these innovations are safe and effective for therapeutic use, while also navigating the complex ethical implications surrounding enhancement versus therapy. Additionally, the FDA's regulations impact the pharmaceutical industry, particularly regarding drug pricing, testing processes, and access to new therapies.
Generic drugs: Generic drugs are medications that are created to be the same as an existing brand-name drug in formulation, strength, dosage form, and intended use but are marketed under their chemical name or a different brand name. These drugs become available after the patent on the original brand-name drug expires, allowing for competition in the pharmaceutical market. This competition often leads to lower prices and increased access to essential medications for consumers.
Informed Consent: Informed consent is the process by which individuals voluntarily agree to participate in research or medical procedures after being fully informed of the risks, benefits, and alternatives involved. This essential ethical principle ensures that participants have the autonomy to make decisions based on an understanding of what they are agreeing to, emphasizing respect for their rights and well-being.
Martin Shkreli Case: The Martin Shkreli case refers to the legal and ethical controversies surrounding Martin Shkreli, a former pharmaceutical executive who gained notoriety for drastically raising the price of the life-saving drug Daraprim. This case highlights critical issues in the pharmaceutical industry, including drug pricing practices, access to essential medications, and the ethics of profit motives in healthcare.
Opioid crisis: The opioid crisis refers to the widespread misuse of both prescription and non-prescription opioid drugs, leading to a public health emergency characterized by addiction, overdose deaths, and societal impacts. This crisis has roots in the pharmaceutical industry's practices, including aggressive marketing and questionable prescribing practices that have made opioids widely available, often without adequate oversight or patient education.
Patent protection: Patent protection is a legal mechanism that grants inventors exclusive rights to their inventions for a specific period, typically 20 years. This exclusivity allows patent holders to control the use, production, and sale of their inventions, which can drive innovation in various industries, including pharmaceuticals. By providing this temporary monopoly, patent protection incentivizes research and development, particularly in sectors where the costs of innovation are high and the risks of failure significant.
Pharmaceutical equity: Pharmaceutical equity refers to the principle that all individuals should have equal access to necessary medications and healthcare services, regardless of their socio-economic status, geographical location, or any other barriers. This concept is critical in addressing disparities in healthcare access, particularly in relation to drug pricing, testing, and availability in various populations.
Placebo effect: The placebo effect refers to the phenomenon where a patient experiences a perceived improvement in their condition after receiving a treatment that has no therapeutic effect, often due to their expectations or belief in the treatment. This effect can be significant in clinical trials, especially in the context of drug testing, where control groups may receive placebos to measure the actual efficacy of a new drug. Understanding this effect is crucial for ethical practices in drug development, pricing, and access to treatments.
Price gouging: Price gouging refers to the practice of raising prices on essential goods and services to an unfair level during emergencies or periods of high demand. This unethical pricing strategy often targets consumers who are in desperate need of certain items, such as medicines or basic necessities, creating significant moral dilemmas regarding access and equity.
Utilitarianism: Utilitarianism is an ethical theory that suggests the best action is the one that maximizes overall happiness or well-being. It connects to various aspects of ethical decision-making, especially in fields like biotechnology, where actions are often evaluated based on their consequences for individuals and society.
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