11.5 Biomimicry 3.8 and consulting services for businesses
6 min read•august 20, 2024
is a consulting firm that helps businesses create sustainable solutions by learning from nature. They offer services to apply biological intelligence to innovation, sustainable design, and organizational transformation across various industries.
The firm follows a structured process to guide clients from challenge definition to implementation of bio-inspired solutions. This includes scoping challenges, , creating design concepts, and based on nature's strategies.
Biomimicry 3.8 overview
- Biomimicry 3.8 is a global consulting and innovation firm that helps companies and organizations apply biomimicry principles to create sustainable solutions and drive innovation
- The firm's approach focuses on learning from and emulating nature's time-tested strategies to solve complex human challenges and create a more sustainable future
Mission and vision
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- Biomimicry 3.8's mission is to inspire and empower innovators to create a regenerative and thriving world by learning from nature's genius
- The firm envisions a future where biomimicry is widely adopted as a standard practice in design, engineering, and business, leading to a more sustainable and resilient society
Founder Janine Benyus
- Janine Benyus is a biologist, innovation consultant, and author who popularized the term "biomimicry" in her 1997 book, "Biomimicry: Innovation Inspired by Nature"
- She co-founded Biomimicry 3.8 in 1998 to help organizations apply biomimicry principles in their work and has since become a leading figure in the biomimicry movement
Key principles and philosophy
- Biomimicry 3.8 follows three core principles: 's forms, processes, and systems; measure success by how well designs fit and contribute to the larger ecosystem; and use nature as a mentor, model, and measure
- The firm's philosophy is rooted in the belief that nature has already solved many of the challenges we face and that by studying and adapting nature's strategies, we can create more sustainable and effective solutions
Biomimicry consulting services
- Biomimicry 3.8 offers a range of consulting services to help clients harness the power of biological intelligence and create sustainable, innovative solutions
- The firm works with companies across various industries, including product design, architecture, engineering, and organizational development
Biological intelligence for innovation
- Biomimicry 3.8 helps clients tap into the vast repository of biological intelligence to inspire new ideas and approaches to problem-solving
- By studying how organisms and ecosystems have evolved to thrive in diverse environments, the firm helps clients identify novel strategies and design principles that can be applied to their specific challenges
Sustainable design solutions
- The firm guides clients through the process of creating that are informed by nature's principles and strategies
- This includes developing products, materials, and systems that are resource-efficient, adaptable, and regenerative, mimicking the way natural systems operate
AskNature online resource
- AskNature is a free, online database created by Biomimicry 3.8 that catalogues nature's solutions to various design challenges
- The platform allows innovators, designers, and engineers to search for and learn from biological strategies that can inspire sustainable design solutions
Biomimicry 3.8 consulting process
- Biomimicry 3.8 follows a structured consulting process to help clients apply biomimicry principles and create bio-inspired solutions
- The process involves several key stages, each designed to guide clients from initial challenge definition to the development and implementation of sustainable, innovative solutions
Scoping challenges and opportunities
- In the first stage, Biomimicry 3.8 works with clients to clearly define the challenge or opportunity they wish to address
- This involves understanding the context, constraints, and desired outcomes, as well as identifying the functions and performance criteria that the solution must meet
Discovering natural models
- Once the challenge is defined, the firm guides clients in discovering relevant natural models that have evolved strategies to address similar challenges
- This process involves researching and analyzing biological systems, using resources like AskNature and consulting with biologists and other experts
Creating bio-inspired design concepts
- Based on the insights gained from studying natural models, Biomimicry 3.8 helps clients generate bio-inspired design concepts
- These concepts translate the key principles and strategies observed in nature into potential solutions that can be applied to the client's specific challenge
Emulating nature's strategies
- In this stage, the firm works with clients to refine and develop the bio-inspired design concepts into practical, implementable solutions
- This involves adapting and integrating nature's strategies into the design process, considering factors such as materials, manufacturing processes, and system interactions
Evaluating and refining designs
- Throughout the design process, Biomimicry 3.8 helps clients evaluate and refine their bio-inspired solutions
- This includes assessing the designs' performance, sustainability, and fit within the larger ecosystem, as well as iterating and optimizing the solutions based on feedback and testing
Biomimicry 3.8 case studies
- Biomimicry 3.8 has worked with numerous clients across various industries to apply biomimicry principles and create sustainable, innovative solutions
- The firm's case studies demonstrate the wide-ranging potential of biomimicry and its ability to drive transformative change in products, built environments, and organizations
Product and material innovations
- Biomimicry 3.8 has helped clients develop innovative products and materials inspired by nature's strategies
- Examples include Sharklet, a antimicrobial surface texture inspired by shark skin, and Geckskin, a reversible adhesive material inspired by gecko feet
Built environment applications
- The firm has also worked on biomimicry projects in the built environment, helping clients create sustainable, resilient, and regenerative buildings and infrastructure
- Examples include the Eastgate Centre in Zimbabwe, which uses passive cooling strategies inspired by termite mounds, and the Sahara Forest Project, which mimics natural desert ecosystems to create sustainable food, water, and energy solutions
Organizational transformation examples
- Biomimicry 3.8 has helped organizations apply biomimicry principles to transform their culture, operations, and strategy
- Examples include Interface, a carpet manufacturer that has adopted a biomimicry-inspired approach to sustainability, and Patagonia, an outdoor clothing company that has integrated biomimicry into its product design and supply chain
Integrating biomimicry in business
- Biomimicry 3.8 helps businesses integrate biomimicry principles and practices into their operations, culture, and strategy
- The firm offers a range of services and tools to support businesses in their biomimicry journey, from training and education to project consulting and long-term partnerships
Biomimicry Thinking methodology
- Biomimicry Thinking is a methodology developed by Biomimicry 3.8 to help businesses apply biomimicry principles in a structured and systematic way
- The methodology involves six key steps: defining, discovering, creating, emulating, evaluating, and evolving, which guide businesses through the process of creating bio-inspired solutions
Challenges and opportunities
- Integrating biomimicry in business presents both challenges and opportunities
- Challenges include overcoming resistance to change, aligning biomimicry with business goals and metrics, and developing the necessary skills and knowledge within the organization
- Opportunities include driving innovation, creating competitive advantage, and contributing to a more sustainable and resilient future
Fostering a biomimicry culture
- To successfully integrate biomimicry, businesses need to foster a culture that values learning from nature and embraces sustainability and innovation
- This involves engaging employees at all levels, providing training and education, and aligning biomimicry with the organization's mission, values, and goals
Measuring impact and success
- Measuring the impact and success of biomimicry initiatives is crucial for demonstrating value and driving continuous improvement
- Biomimicry 3.8 helps businesses develop metrics and frameworks for assessing the environmental, social, and economic benefits of their bio-inspired solutions and practices
Future of biomimicry consulting
- As awareness of biomimicry grows and the demand for sustainable solutions increases, the future of biomimicry consulting looks promising
- Biomimicry 3.8 is well-positioned to lead the way in expanding the adoption and impact of biomimicry in business and society
Emerging trends and technologies
- Advances in fields such as biotechnology, materials science, and artificial intelligence are creating new opportunities for biomimicry-inspired innovation
- Biomimicry 3.8 stays at the forefront of these developments, helping clients leverage emerging trends and technologies to create cutting-edge solutions
Scaling biomimicry adoption
- A key focus for Biomimicry 3.8 is scaling the adoption of biomimicry principles and practices across industries and sectors
- This involves developing new tools, resources, and partnerships to support the integration of biomimicry in business, education, and policy
Biomimicry 3.8 growth strategy
- Biomimicry 3.8 is committed to growing its impact and reach through a combination of organic growth, strategic partnerships, and thought leadership
- The firm aims to expand its consulting services, educational offerings, and research initiatives to drive the widespread adoption of biomimicry
Collaboration and partnerships
- Collaboration and partnerships are essential to achieving Biomimicry 3.8's vision of a sustainable and regenerative future
- The firm actively seeks partnerships with businesses, academic institutions, government agencies, and non-profit organizations to advance the biomimicry movement and create shared value
Key Terms to Review (32)
Asknature online resource: AskNature is an online platform designed to provide inspiration for biomimicry by showcasing how nature solves complex problems through its innovations. It serves as a valuable resource for individuals and businesses seeking innovative solutions by exploring various biological strategies and designs that can be applied to human challenges.
Bamboo Bike Project: The Bamboo Bike Project is an initiative focused on designing and manufacturing bicycles using sustainable bamboo materials, promoting eco-friendly transportation solutions while empowering local communities. This project exemplifies the principles of biomimicry by mimicking nature’s efficient use of materials, while also fostering social innovation through community engagement and economic development.
Biological intelligence for innovation: Biological intelligence for innovation refers to the understanding and application of biological systems, processes, and strategies to develop innovative solutions in business and technology. This concept emphasizes learning from nature’s designs and functions to inspire and inform human creations, ultimately leading to more sustainable and efficient practices in various industries.
Biomimetic consulting: Biomimetic consulting involves guiding businesses to emulate nature's designs and processes to solve problems and innovate. This approach draws inspiration from biological systems to create sustainable solutions that can improve products, processes, and overall business strategies. By understanding how nature has adapted to challenges over millions of years, consultants help companies enhance efficiency, reduce waste, and foster creativity in their operations.
Biomimetic Design: Biomimetic design refers to the practice of using nature as a model, mentor, and measure for solving human challenges by mimicking biological processes and structures. This approach not only enhances innovation but also promotes sustainable solutions by learning from the efficiency and adaptability found in nature.
Biomimetic innovation framework: The biomimetic innovation framework is a structured approach that draws inspiration from nature's designs and processes to develop innovative solutions for human challenges. This framework connects biological principles to practical applications, enabling businesses to create sustainable products and services that mimic the efficiency and effectiveness found in natural systems. By utilizing this framework, companies can enhance their competitive advantage while contributing to ecological sustainability.
Biomimetic materials: Biomimetic materials are synthetic or natural materials designed to mimic the properties, structures, and functions found in nature. These materials leverage nature's proven strategies to enhance performance, sustainability, and efficiency across various applications, including product design and manufacturing.
Biomimicry 3.8: Biomimicry 3.8 is a framework and approach that seeks to draw inspiration from nature to develop sustainable solutions for human challenges. This concept emphasizes the principles of ecological design and systems thinking to create innovations that are beneficial not only to businesses but also to society and the environment. By mimicking nature's time-tested patterns and strategies, businesses can foster innovation while adhering to the core values of sustainability.
Biomimicry in architecture: Biomimicry in architecture is the practice of designing buildings and structures inspired by nature's processes, systems, and forms. This approach seeks to create more sustainable and efficient designs by emulating how natural organisms adapt to their environments. By studying nature's solutions to problems, architects can innovate while minimizing environmental impact and enhancing the quality of human life.
Biomimicry in Product Design: Biomimicry in product design refers to the practice of developing new products by drawing inspiration from nature's models, systems, and processes. This innovative approach leverages the wisdom embedded in biological entities to solve human challenges, leading to sustainable and efficient design solutions. By observing and emulating the strategies found in nature, designers can create products that are not only functional but also environmentally friendly and optimized for performance.
Biomimicry Institute: The Biomimicry Institute is an organization dedicated to promoting and advancing the practice of biomimicry in various fields, including design, engineering, and business. The Institute focuses on harnessing nature's strategies to inspire sustainable solutions and innovations, bridging the gap between biology and human ingenuity.
Biomimicry thinking methodology: Biomimicry thinking methodology refers to a structured approach that draws inspiration from nature to develop innovative solutions for human challenges. This methodology encourages looking at biological systems, processes, and strategies to inform the design and innovation processes in various fields, including business. By observing and emulating nature's time-tested patterns and strategies, businesses can create sustainable and efficient solutions that align with environmental principles.
Built environment applications: Built environment applications refer to the use of design principles and strategies inspired by nature to create sustainable, efficient, and resilient structures and systems in urban settings. These applications leverage biological insights to improve the functionality and sustainability of buildings, public spaces, and infrastructure, addressing challenges such as resource consumption and environmental impact.
Closed-Loop Systems: Closed-loop systems are processes where the output is returned to the input, creating a self-regulating feedback loop that minimizes waste and maximizes resource efficiency. This concept is deeply tied to sustainability, as it mirrors natural ecosystems where materials and energy are continuously recycled, leading to innovative practices in various industries.
Creating bio-inspired design concepts: Creating bio-inspired design concepts involves taking inspiration from nature to develop innovative solutions that address human challenges and improve products or systems. This approach encourages the integration of biological principles into the design process, fostering sustainability, efficiency, and functionality in various fields such as architecture, product design, and engineering.
Design Thinking: Design thinking is a problem-solving approach that emphasizes understanding user needs, re-framing problems, and developing innovative solutions through an iterative process. It connects creativity with practicality, making it a crucial tool in various fields, including biomimicry, where nature's solutions inspire human innovation.
Discovering natural models: Discovering natural models refers to the process of observing and analyzing structures, systems, and strategies found in nature to inspire innovative solutions in various fields. This concept is essential for understanding how nature’s designs can inform and enhance business practices, promoting sustainability and efficiency through biomimicry. By identifying and emulating the principles underlying natural phenomena, businesses can create products and processes that are not only effective but also environmentally friendly.
Eastgate Centre's Natural Ventilation: Eastgate Centre's natural ventilation system is an innovative design approach that mimics the natural cooling and air circulation found in termite mounds to regulate temperature and airflow within the building. This method reduces reliance on mechanical air conditioning, creating a sustainable and energy-efficient environment while maintaining comfort for occupants. The design incorporates passive cooling strategies inspired by biological systems, showcasing how nature can inform architectural practices.
Emulate Nature: Emulating nature refers to the practice of mimicking biological processes, systems, and strategies found in the natural world to solve human challenges and innovate sustainably. This approach draws inspiration from how organisms have adapted to their environments over billions of years, leading to designs and solutions that are efficient, resilient, and harmonious with ecosystems.
Emulating nature's strategies: Emulating nature's strategies refers to the practice of observing and imitating the processes, designs, and systems found in nature to solve human problems and innovate sustainably. This approach draws inspiration from biological organisms and ecosystems, applying their successful adaptations to create efficient and effective solutions in various fields such as design, engineering, and business innovation.
Evaluating and refining designs: Evaluating and refining designs refers to the process of critically assessing a design's effectiveness and making necessary adjustments to improve its functionality, aesthetics, or sustainability. This iterative process is essential in innovation, as it allows designers to learn from prototypes, user feedback, and environmental impact, leading to enhanced solutions that often draw inspiration from nature's proven strategies.
Fostering a biomimicry culture: Fostering a biomimicry culture involves creating an environment within organizations that encourages the application of nature-inspired solutions to solve complex challenges. This culture emphasizes collaboration, innovation, and sustainability, leading businesses to mimic natural processes and systems for improved efficiency and resilience. By integrating biomimicry into the company ethos, organizations can cultivate a mindset that values learning from nature and applying those lessons in a business context.
Innovation success rates: Innovation success rates refer to the percentage of innovations that achieve their intended goals, typically measured by factors like market acceptance, financial performance, and sustainability. These rates are crucial for businesses aiming to implement new products or services, as they provide insights into the effectiveness of innovation strategies and inform decision-making. Understanding innovation success rates helps companies refine their approach to innovation, ensuring a higher likelihood of positive outcomes.
Measuring Impact and Success: Measuring impact and success refers to the process of evaluating the outcomes and effectiveness of initiatives, strategies, or projects in order to assess their contribution to goals and objectives. This process often involves defining clear metrics, gathering data, and analyzing results to understand how well a particular approach has performed and what improvements can be made. In the context of consulting services for businesses that utilize biomimicry, measuring impact and success becomes crucial for demonstrating the value of nature-inspired solutions and ensuring that these innovations lead to tangible benefits.
Nature-inspired innovation workshops: Nature-inspired innovation workshops are collaborative sessions designed to help individuals and organizations leverage ideas and solutions derived from nature to solve complex problems or enhance product development. These workshops encourage participants to observe, analyze, and mimic natural processes, structures, and ecosystems to foster creativity and innovation in business practices.
Organizational transformation examples: Organizational transformation examples refer to specific instances where businesses undergo significant changes in structure, strategy, processes, or culture to improve their performance and adapt to new market conditions. These transformations can be driven by external pressures such as technological advancements, shifts in consumer behavior, or internal needs for efficiency and innovation. Understanding these examples helps identify best practices and strategies that can be applied to other organizations seeking similar growth or change.
Product and Material Innovations: Product and material innovations refer to the development of new or improved products and materials that are designed to enhance performance, sustainability, and usability. This concept is deeply intertwined with the principles of biomimicry, which seeks to learn from nature's designs and strategies to create more efficient and sustainable solutions in business practices.
Regenerative design: Regenerative design is an approach to creating systems that not only sustain but also enhance the health and vitality of natural ecosystems. It focuses on designing products, processes, and infrastructures that restore and revitalize environmental resources while supporting human well-being.
Scoping challenges and opportunities: Scoping challenges and opportunities refers to the process of identifying and assessing both the obstacles and potential benefits that an organization may face when adopting biomimicry principles in its business practices. This involves a comprehensive evaluation of existing systems, resources, and market conditions to determine how nature-inspired solutions can be integrated effectively, driving innovation and sustainable growth.
Sustainability metrics: Sustainability metrics are quantitative tools used to measure and assess the environmental, social, and economic impacts of an organization's operations and products. These metrics help businesses understand their sustainability performance, identify areas for improvement, and communicate their efforts to stakeholders. By integrating sustainability metrics into various strategies, organizations can foster innovation and align their goals with ecological and social responsibilities.
Sustainable design solutions: Sustainable design solutions refer to innovative approaches in product and system development that prioritize environmental health, economic viability, and social equity. These solutions often draw inspiration from nature to create more efficient, responsible, and long-lasting designs that minimize waste and energy consumption. They aim to meet the needs of the present without compromising the ability of future generations to meet their own needs, making them crucial in promoting sustainability in various sectors.
Velcro inspired by burrs: Velcro is a fastening material that mimics the natural mechanism of burrs, which are seed pods that cling to animal fur or clothing. This innovative design utilizes two components: tiny hooks that grab onto loops, providing a secure bond that can be easily separated. The connection between Velcro and burrs highlights how nature's designs can inspire practical solutions in everyday products.