Television suddenly became a center of family life in millions of American homes. Television programming in the 50s was dominated by three national networks, which presented viewers with a bland menu of situation comedies, westerns, quiz shows, and professional sports.
In all media, aggressive advertising by name brands promoted common material wants, and the introduction of suburban shopping centers and the plastic credit card in the 1950s provided a quick means of satisfying them.
The expansion of chains of fast-food restaurants on the roadside was one measure of success for the new marketing techniques and standardized products as the nation turn from “mom and pop” stores to franchise operations.
Popular music was revolutionized by the mass marketing of inexpensive, long-playing (LP) record albums and stacks of 45 rpm records. Teenagers fell in love with rock-and-roll music, a blend of African American rhythm and blues with white country music, popularized by the gyrating Elvis Presley.
Organized religion expanded dramatically after WWII with the building of thousands of new churches and synagogues.
There was a new emphasis on a personal relationship with Jesus from newly styled 'non-denominational' churches and 'community faith centers'. This period also saw the rise of non-traditional churches and megachurches with conservative theologies.
Conservative Christian denominations like the Southern Baptists grew quickly. They became known politically as the “religious right.”
Religious leaders like the Rev. Billy Graham began to rise to prominence. During his six decades of television, Graham hosted annual "Crusades," evangelistic campaigns, which ran from 1947 until his retirement in 2005. Graham was a spiritual adviser to U.S. presidents and provided spiritual counsel for every president from Truman to Obama.
The traditional view of a woman’s role as caring for home and children was reaffirmed in the mass media and in the best-selling self-help book, Baby and Child Care by Dr. Benjamin Spock.
At the same time, evidence of dissatisfaction was growing, especially among well-educated women of the middle class. More married women, especially as they reached their middle age, entered the workforce. Yet male employers saw female workers primarily as wives and mothers, and women’s lower wages reflected this attitude.
🚀 Thematic Guides
Theme 1 (NAT) - American and National Identity
Theme 2 (WXT) - Work, Exchange, and Technology
Theme 3 (GEO) - Geography and The Environment
Theme 4 (MIG) - Migration and Settlement
Theme 5 (PCE) - Politics and Power
Theme 7 (ARC) - American and Regional Culture
Theme 8 (SOC): Social Structures
📑 Document Based Questions (DBQ)
🌽 Unit 1: 1491-1607
1.1Context: European Encounters in the Americas
1.6Cultural Interactions Between Europeans, Native Americans, and Africans
🦃 Unit 2: 1607-1754
2.0Unit 2 Overview: Contextualization
2.3The Regions of the British Colonies
2.5Interactions between Native Americans and Europeans
2.6Slavery in the Colonies
🔫 Unit 3: 1754-1800
3.6The Influence of Revolutionary Ideals
3.10Shaping a New Republic
🐎 Unit 4: 1800-1848
4.2The Rise of Political Parties and the Era of Jefferson
4.3Politics and Regional Interests
4.8Jackson and Federal Power
4.9The Development of an American Culture
4.10The Second Great Awakening
4.11The Age of Reform
4.12African Americans in the Early Republic
💣 Unit 5: 1844-1877
5.5Sectional Conflict: Regional Differences
5.6Failure of Compromise
5.7Election of 1860 and Secession
5.9Government Policies during the Civil War
🚂 Unit 6: 1865-1898
6.2Westward Expansion: Economic Development
6.3Westward Expansion Social and Cultural Development
6.6The Rise of Industrial Capitalism
6.7Labor in the Gilded Age
6.9Responses to Immigration
🌎 Unit 7: 1890-1945
7.0Unit 7 Overview: Contextualization
7.3The Spanish-American War
7.5World War I: Military and Diplomacy
7.6World War I: Home Front
7.81920s: Cultural and Political Controversies
7.9The Great Depression
7.10The New Deal
7.11Interwar Foreign Policy
7.12World War II: Mobilization
🥶 Unit 8: 1945-1980
8.2The Cold War from 1945-1980
8.3The Red Scare
8.4Economy after 1945
8.6Early Steps in the Civil Rights Movement
8.7America as a World Power
8.8The Vietnam War
8.10The African American Civil Rights Movement
8.11The Expansion of the Civil Rights Movement
📲 Unit 9: 1980-Present
9.0Unit 9 Overview: Contextualization
9.2Reagan and Conservatism
9.3The End of the Cold War
9.6Challenges of the 21st Century
🧐 Multiple Choice Questions (MCQ)
📋 Short Answer Questions (SAQ)
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