📚

All Subjects

 > 

🏛️ 

AP Gov

 > 

⚖️

Unit 2

2.7 Presidential Communication

1 min readjune 11, 2020

akhilesh55725

Akhilesh Shivaramakrishnan


Modern technology has redefined the way in which the President interacts with citizens as well as other branches of government. 

Modern Tech📱

Modern technology and the use of social media have allowed for a more rapid response to political issues. This also means quicker response from the public as to their approval of presidential elections.
Presidential approval ratings fluctuate📈: rising at the beginning of administrations, during times of crisis, and times of economic growth. They fall during political scandals and high unemployment or lack of economic growth.

The Bully Pulpit and Impact on Policymaking

The President has the ability to be on TV and other media platforms in an instant. Key examples of influential media appearances include speeches such as the State of the Union. 📺
The President often gets much more media coverage than members of Congress, which allows for the President to use the “bully pulpit” and promote his/her agenda.
Communication is a very essential quality and the fact that all citizens are the President’s constituents allows the President to get more media coverage than any single member of Congress.
🎥 Watch: AP GOPO - Roles of the President

Resources:

Was this guide helpful?

🔍 Are you ready for college apps?
Take this quiz and find out!
Start Quiz
FREE AP gov Survival Pack + Cram Chart PDF
Sign up now for instant access to 2 amazing downloads to help you get a 5
Join us on Discord
Thousands of students are studying with us for the AP US Government exam.
join now
Play this on HyperTyper
Practice your typing skills while reading Presidential Communication
Start Game
💪🏽 Are you ready for the US Gov exam?
Take this quiz for a progress check on what you’ve learned this year and get a personalized study plan to grab that 5!
START QUIZ
Hours Logo
Studying with Hours = the ultimate focus mode
Start a free study session
📱 Stressed or struggling and need to talk to someone?
Talk to a trained counselor for free. It's 100% anonymous.
Text FIVEABLE to 741741 to get started.
© 2021 Fiveable, Inc.