---
title: "Targeted Advertising — AP CSP Definition & Exam Guide"
description: "Targeted advertising delivers personalized ads based on your data and behavior. It's the CED's go-to example of a computing innovation that's both beneficial and harmful."
canonical: "https://fiveable.me/ap-comp-sci-p/key-terms/targeted-advertising"
type: "key-term"
subject: "AP Computer Science Principles"
---

# Targeted Advertising — AP CSP Definition & Exam Guide

## Definition

Targeted advertising refers to the practice of delivering personalized advertisements to specific individuals or groups based on their demographics, interests, or online behavior.

## Related Study Guides

- [Big Idea 5 Overview: Impact of Computing](/ap-comp-sci-p/unit-5/review/study-guide/5aed2VkfxMBYFkBVCEhn)
- [5.1 Beneficial and Harmful Effects](/ap-comp-sci-p/unit-5/beneficial-harmful-effects/study-guide/rErWKPcu55DLj7N7L8hZ)

## Review

### Related Terms

- Demographics: Demographics refer to characteristics such as age, gender, income, and location that are used to categorize and target specific groups of people.
- Personalization: Personalization involves customizing content or experiences to suit individual preferences or needs.
- Behavioral targeting: Behavioral targeting is a technique used in targeted advertising that analyzes an individual's online behavior (such as websites visited or items purchased) to deliver relevant ads.