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Mere-exposure Effect

Definition

The mere-exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Related terms

Familiarity Principle: This principle states that people prefer what they know. It's similar to the mere-exposure effect, as it also revolves around familiarity breeding liking or preference.

Classical Conditioning: This is a learning process through which an existing involuntary response is associated with a new stimulus. It can often lead to the mere-exposure effect if the stimulus becomes familiar over time.

Social Facilitation: This refers to the tendency for individuals to perform differently when in the presence of others than when alone. Familiarity (as in the mere-exposure effect) can influence this performance.

"Mere-exposure Effect" appears in:

Study guides (3)

  • AP Psychology - 2.8 The Adaptable Brain: Neural Fluidity

  • AP Psychology - 9.5 Bias, Prejudice, and Discrimination

  • AP Psychology - 9.7 Interpersonal Attraction

Practice Questions (2)

  • What is the mere-exposure effect in the context of attraction?

  • Which principle does the mere-exposure effect, which states that familiarity often leads to attraction, best illustrate?

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About Us

About Fiveable

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CCPA Privacy Policy

Resources

Cram Mode

AP Score Calculators

Study Guides

Practice Quizzes

Glossary

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Help Center

© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.