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Informational Social Influence

Definition

Informational social influence occurs when one turns to others for guidance about how to behave in ambiguous situations because they believe others may have more knowledge about what is going on.

Related terms

Social Proof: This concept suggests that people will follow the actions of others in an attempt to reflect correct behavior for any given situation.

Reference Groups: These are groups that individuals refer back to for behavioral norms or values.

Cognitive Dissonance Theory: This theory suggests that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance).

"Informational Social Influence" appears in:

Study guides (1)

  • AP Psychology - 9.3 Conformity, Compliance, and Obedience

Practice Questions (3)

  • What is informational social influence?

  • What demonstrates the concept of informational social influence during a crisis situation?

  • What is the main difference between normative and informational social influence?

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About Us

About Fiveable

Blog

Careers

Code of Conduct

Terms of Use

Privacy Policy

CCPA Privacy Policy

Resources

Cram Mode

AP Score Calculators

Study Guides

Practice Quizzes

Glossary

Cram Events

Merch Shop

Crisis Text Line

Help Center

© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.