Informational Social Influence

Definition

Informational social influence occurs when one turns to others for guidance about how to behave in ambiguous situations because they believe others may have more knowledge about what is going on.

Related terms

Social Proof: This concept suggests that people will follow the actions of others in an attempt to reflect correct behavior for any given situation.

Reference Groups: These are groups that individuals refer back to for behavioral norms or values.

Cognitive Dissonance Theory:

This theory suggests that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance).