Elaboration-Likelihood Model
Definition
The Elaboration-Likelihood Model is a theory in psychology that describes how attitudes are formed and changed through different routes of persuasion, namely the central route and the peripheral route.
Related terms
Cognitive Dissonance: This refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
Heuristic Persuasion: This is a method of persuasion that utilizes simple, efficient rules drawn from experience or learned strategies called heuristics.
Social Influence: This term refers to how individuals change their behavior to meet the demands of a social environment. It takes many forms including conformity, socialization, peer pressure, obedience, leadership etc.
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Study guides (1)
AP Psychology - 9.2 Attitude Formation and Attitude Change
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Resources
Cram Mode
AP Score Calculators
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© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.