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Non-price competition

Definition

Non-price competition refers to strategies used by firms to attract customers without changing the price of their products or services. This can include advertising, product differentiation, customer service, and other marketing techniques.

Related terms

Product differentiation: The process of distinguishing a product from others in the market through unique features or attributes.

Branding: Creating a distinct identity for a product or company through logos, slogans, and marketing campaigns.

Advertising: Promoting products or services through various media channels to attract customers' attention.

"Non-price competition" appears in:

Study guides (5)

AP Microeconomics - 3.7 Perfect Competition
AP Microeconomics - 4.1 Introduction to Imperfectly Competitive Markets
AP Microeconomics - 4.2 Monopolies
AP Microeconomics - 4.4 Monopolistic Competition
AP Microeconomics - 4.5 Oligopoly and Game Theory

Additional resources (1)

AP Microeconomics - Unit 4 Overview: Imperfect Competition

Practice Questions (3)

Which of the following is true regarding non-price competition in perfect competition?
In monopolistic competition, firms may engage in non-price competition because:
In an oligopoly, firms may engage in non-price competition to gain a competitive advantage. Which strategy involves spending on advertising and promotional activities to differentiate a product?

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