Diffusion S Curve

Early Adopter: These are individuals who adopt an innovation early during its diffusion process. They're like the first few people in line for a new roller coaster ride.

Late Majority: These are individuals who adopt an innovation after the average member of society. They're like those who decide to ride the roller coaster only after seeing many others do it safely.

Saturation: This is when nearly all individuals within a social system have adopted an innovation. It's like when everyone has ridden the roller coaster, and there's no one left in line.