Voter engagement refers to efforts made by organizations or individuals to encourage eligible voters to participate in elections.
Voter Turnout: This term refers to the percentage of eligible voters who cast a ballot in an election. High voter turnout means high voter engagement.
Get-Out-The-Vote (GOTV): GOTV strategies are used by political campaigns near election time specifically aimed at getting supporters out to vote or return their ballots.
Civic Participation: This involves people taking part in formal political processes and community activities. Voting is one form of civic participation.
AP US Government - 5.4 How and Why Political Parties Change
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