Voter Data Management refers to the process of collecting, organizing, and analyzing information about voters in order to make strategic decisions during a political campaign. This can include data on voting history, demographic details, and political preferences.
Demographics: This term refers to statistical data relating to the population or particular groups within it. In politics, understanding demographics helps campaigns target specific messages towards different age groups, ethnicities, genders etc.
Political Campaigning: This is the process by which candidates seek public office by convincing voters of their qualifications and positions on key issues. Effective campaigning often relies heavily on good voter data management.
Big Data Analytics: This is the complex process of examining large amounts of varied data sets (big data) in order to uncover hidden patterns or trends that may be useful in decision-making processes such as political campaigning.
AP US Government - 5.4 How and Why Political Parties Change
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